About Us

RedRock Equity Group, LLC (REG) is a Family Office with a long history of operating successful and profitable businesses.

REG follows fundamental principles that drive our investment strategy.

We look to invest or purchase; good businesses that can generate long-term profitability.

We look to partner with successful management teams through incentives and meaningful   ownership.

We have flexibility to invest in any type of industry, and we are open to investing/purchasing at various stages of growth.

We emphasize strong financial, legal and risk management controls to insure we operate in an ethical, legal and financially prudent manner.

The Capital we employ is our own, increasing efficiencies and resulting in tailored solutions.

Through the investments REG makes, our family office ensures that the learnings and successes derived from what we have built will be shared with founders and families who sought a long-term partner with whom to grow a business, or eventually with whom to transition their business.